Poetry Magazine

Founded in Chicago by Harriet Monroe in 1912, Poetry is the oldest monthly devoted to verse in the English-speaking world. Harriet Monroe’s “Open Door” policy, set forth in volume 1 of the magazine, remains the most succinct statement of Poetry’s mission: to print the best poetry written today, in whatever style, genre, or approach. The magazine established its reputation early by publishing the first important poems of T.S. Eliot, Ezra Pound, Marianne Moore, Wallace Stevens, H.D., William Carlos Williams, Carl Sandburg, and other now-classic authors. In succeeding decades it has presented—often for the first time—works by virtually every significant poet of the 20th and 21st centuries. Poetry has always been independent, unaffiliated with any institution or university—or with any single poetic or critical movement or aesthetic school. It continues to print the major English-speaking poets while presenting emerging talents in all their variety. In recent years, more than a third of the authors published in the magazine have been writers appearing for the first time. On average, the magazine receives more than 150,000 submissions per year from around the world. ¶

This is our second time working on a cover with these amazing people at Poetry. What made this cover so special was that we weren’t simply celebrating the magazine’s 110th anniversary; it was also National Poetry Month. ¶ Before designing this cover, I looked through the Poetry Foundation’s archive and analyzed every single “POETRY” masthead from their first issue in October of 1912 to the present day. This allowed me to figure out how to show 110 years of progress within a single cover design. ¶

Poetry magazine covers courtesy of the Poetry Foundation

The latest redesign of the cover, by Pentagram, breaks up the name into six square canvases, allowing each artist or designer to craft a unique piece within each canvas or block. ¶ So, in finding a way to show 110 years of progress, I realized that this final design is also representative of Harriet Monroe’s “Open Door” policy. By highlighting letters from each masthead in a collage format, we are not only showing progression in style, but ¶

  • Partner(s)

    Creative Director: Jack Carlson
    Brand Director: Karl Blanchard
    Art Director: Georgia Gray
    Photographer: Lucas Creighton
    Stylist: Tinbete Whut
    HMU: Allie J

  • Timeline

    Start: 08.2021
    End: 10.2021
    Launch: 08.2022

  • Service(s)

    Fashion
    Identity
    Typography

  • Note(s)

    N/A

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